Yuya Higuchi

After moving from a credit card company to Yahoo, he engaged in business strategy formulation in the media and advertising fields, released a payment bank service, acquired a bank agency business license, and launched a commercial finance service at PayPay Bank. Responsible for various services and directors of digital marketing subsidiaries with megabanks. After that, he participated in the GO launch phase at DeNA and Mobility Technologies. Conducted multiple project leads. After joining NEC in 2021, new business development themes include digital services such as web3, biometric authentication, video analysis, and secure calculation.

Digital Business Platform Unit / Director
NEC