He joined Hakuhodo in 1989. He has expanded his professional skills in promotion, mass creative, and digital creative, and believes in 360-degree integrated solutions. In 2018, he moved to Tohoku Shinsha, where he was responsible for the establishment of the Integrated Communication Unit, the licensing business, and cross-divisional projects, and in 2019, he became an executive officer. Currently, he is the Deputy General Manager of the Entertainment Development Department, a new business, and is a member of the founders of the NFT art project "IRI-DO" and creative director.