[web3-12] Why does CASIO challenge web3? ～G-SHOCK's New Brand Extension

Casio Computer launched the VIRTUAL G-SHOCK project in September of this year. With the G-SHOCK wristwatch brand as its core, Casio has entered the NFT and Metaverse domains.

In this issue, we will report on the background of the NFT distribution and the establishment of the online community via web3, as well as the path taken so far, which took more than a year from conception to launch. We will discuss in depth the benefits of starting a new service with NFT and web3 for a branded company, as well as the hurdles and discoveries involved in making it happen.