Hello. This is Natsuko from NFT Tokyo.
[Today's summit news]
Today, we received a consultation from the person in charge of a major overseas protocol player.
This is a story about expanding into Japan and Asia.
Asia is unknown to them. It is as difficult as a Japanese company entering the English-speaking world.
But it's still amazing to push into it.
"You should ask for help, don't wait for someone to find it," he says.
I would like to introduce more and more services that are not yet available in Japan!
[Curious overseas news]
- Brand Safety and Web3
Following the case of Hermès vs Meta Birkin, there is an article about brand safety. Things to consider when entering the metaverse space - You cannot control how other brands or individuals interact with your brand. For example, in Decentraland or The Sandbox you could have lots adjacent to your competitors in the metaverse. - Know the demographics of each metaverse: Roblox has a younger demographic. Fortnite is young and male. In Decentraland, etc., there are young people, but the age group is slightly older. - You can also minimize the risk by limiting the play period. - Carefully select partners. Collaboration with proven crypto exchanges and NFT marketplaces, etc. Always do a background check before signing a contract. Web3 moves fast, so check whether it is appropriate at that time. - We recommend applying for trademark rights covering virtual goods and NFTs to avoid unscrupulous merchants impersonating your brand. - Sometimes it helps to place further restrictions on what can be done with digital assets.
(original article)
[https://martechseries.com/mts-insights/guest-authors/brand-safety-and-web3-how-to-preserve-reputation-when-entering-the-metaverse/](https://martechseries.com /mts-insights/guest-authors/brand-safety-and-web3-how-to-preserve-reputation-when-entering-the-metaverse/)
- Coinbase CEO Worried About SEC Ambitions To Crack Down On Crypto Staking
Coinbase CEO Brian Armstrong has expressed concern about the SEC's stance on crypto staking.
The SEC wants to treat proof-of-stake tokens like stocks, i.e., securities.
The SEC has enforced regulation in its lawsuit against crypto companies. It does not yet provide clear guidance or a framework. In response, coinbase CEO argued, "Regulation by enforcement will not work. It will encourage companies to operate overseas, as happened with FTX." (original article)
NFT Summit Tokyo 2023
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