2/13 web3bb Today’s News

Hello. This is Natsuko from NFT Tokyo.

[Today's summit news]

On the weekend, I stopped by Kinokuniya bookstore in Shinjuku.

One month after the release, "All about NFT" was still sold with pop!

Marketers and NFT savvy people are still rare in the world.

If you haven't yet, please take a look at it.

The annual pass is finally on sale this week! !

[Curious overseas news]

- McDonald's USA CMO and CXO Discuss Next-Generation Brand Strategy

It's an interview with marketing, but I'd like to introduce it because it also touches on Web3 and CX.
Consumer control intensifies in the Web3 era. How should brands approach the evolving consumer environment?

“Instead of fighting against the growing consumer dominance of brands, it’s important to focus on building a team that can stand by them. It's very important to do this because if you're doing it from a customer management perspective, you can't listen to your customers, challenge things, and change things." (Original article)
Adapt to the times instead of going against them. It's obvious, but it's hard to practice this because it's going to change all the customs until then. It would be interesting if McDonald's happy set was combined with NFT.

- U.S. Government Partner Mitre Wants Web3 Economist

Mitre posted a job advertisement on LinkedIn for a web3 economist with the aim of analyzing and evaluating the web3 ecosystem.

The post says they are looking for someone familiar with digital assets, cryptocurrencies, NFTs, DAOs, DeFi protocols, and/or blockchain applications.
Miter operates federally funded research and development centers to provide solutions to "the nation's greatest challenges in defense, cybersecurity, healthcare, homeland security, justice and transportation." (original article)

[US government partner Mitre is hiring a web3 economist](https://www.theblock.co/post/210910/us-government-partner-mitre-is-hiring-a-web3-economist?utm_source=cryptopanic&utm_medium=rss)

In Web3, where cross-border transactions are the main business, national security is also very important. What is happening in Japan around here?

NFT Summit Tokyo 2023
If you have any information you would like us to post, please let us know. We are looking for people to participate in interviews.
[https://www.nft.pivot-tokyo.com](https://www.nft.pivot-tokyo.com/)

(mailto:nfttokyo@vueloo.us)fttokyo@vueloo.us
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